A philosophy for sales professionals, leaders, and communicators who believe performance should be built through authenticity — not pressure. And an index that proves it’s working.
A new standard for authentic, high-performance professional communication — and the philosophy everything here is built on.
Most assessments score your tactics. The MCI™ reads your Conversation DNA™ — nine observable dimensions that decide whether people trust you, buy from you, and remember you.
Your emotional, mental and physical state before and during the conversation.
Understanding their world, situation, and what truly matters to them.
Building rapport, trust and psychological safety so real conversations can happen.
Asking the right questions to uncover needs, drivers and desires.
Creating clarity, shaping perception and guiding with insight and confidence.
Helping the other person make a confident decision and take ownership.
Delivering the conversation with structure, flow and professional excellence.
The outcomes you create that drive value, progress and impact.
Commitment to continuous improvement — becoming a better conversationalist.
A few minutes. You’ll see your one biggest leak — before anyone tries to sell you anything.
Practice live with AI Fiona — an AI trained on this philosophy, honestly disclosed as one. She plays the skeptical prospect, you find the words out loud, and she tells you one thing she noticed. The AI drills the mechanics. Fiona teaches the meaning.
Enter the Practice Room“This book belongs to two people. I wrote the first half. The second half belongs to you.”— Fiona · The ModernCloser Manifesto™
The first 100 readers who download the first chapter receive exclusive benefits — and a voice in the future of ModernCloser.
Thirty minutes with Fiona. No script, no pitch deck — a real conversation about where your sales conversations leak trust, and what your Conversation DNA™ says about it.
Book Your CallNot ready for a conversation yet? Start with the first chapter — free.